Support

The Future of
The Rose Bowl Stadium^®

The annual fund provides essential year-round support

for the Rose Bowl Legacy Foundation, giving the organization the resources it needs to advance its mission and continue its work beyond major capital projects.

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Your

Impact

Your annual gift helps the Foundation remain active and engaged throughout the year, supporting the work, relationships, and opportunities that extend the Rose Bowl's impact beyond the stadium itself.

While capital gifts preserve and enhance the stadium through transformational projects, Annual Fund support sustains the Foundation's ongoing work, including community engagement, donor stewardship, educational initiatives, and the operational capacity needed to advance its mission and create impact beyond game day.

Your Annual Support Helps Fund:

Operational and administrative expenses
Community engagement initiatives and events
Strategic initiatives that advance the Foundation's mission
Donor cultivation and stewardship
Rose Bowl Institute educational programming
Curriculum development

Why It Matters

Every year, the Rose Bowl Legacy Foundation works to preserve the history of America's Stadium^®, expand educational opportunities through the Rose Bowl Institute, engage the community through meaningful programs and events, and cultivate the philanthropic support necessary to advance future preservation and enhancement efforts.

Annual Fund support makes this work possible.

Annual Fund Giving Levels & Benefits Chart

The Rose Bowl Legacy Foundation recognizes annual donors through a series of giving levels that support the preservation, improvement, and future of the Rose Bowl Stadium^® and its programs. Each level includes recognition and engagement opportunities designed to connect supporters more closely with America's Stadium^®.

Friend of the Rose Bowl

Includedat this level

Additionalat this level

Unavailableat this Level

The Rose Bowl Stadium^® has been mastering the minds with its beauty, surroundings and big moments for multiple generations. With your help, the Lasting Legacy Campaign will ensure that future generations have elevated experiences at America's Stadium^® that maintain an elegant symmetry with the historic nature of America's best open-air sports and entertainment venue. You can help us find success through sharing a Lasting Legacy.

Support America's Stadium^®

With more major milestones on the horizon including the expanded annual College Football Playoff and the 2028 Olympic Games, the Stadium is targeting important revitalization upgrades to stay competitive in the Los Angeles and global sports-entertainment market. From infrastructure improvements to enhanced fan experiences, these improvements will ensure America's Stadium^® remains a source of community pride and economic benefit for the communities it serves and the millions of visitors from around the world that attend events in this iconic venue.

LASTING LEGACY CAPITAL PROJECT CAMPAIGN

Funds transformational capital projects
Supports stadium preservation and infrastructure improvements
Multi-year investments in the future of the stadium
Major gifts, naming opportunities, and campaign commitments
Helps preserve and enhance America's Stadium^®

LASTING LEGACY ANNUAL FUND

Funds ongoing programs and operations
Supports educational programming and community engagement
Flexible annual support for mission-driven priorities
Annual gifts, recurring giving, and donor participation
Helps sustain the Foundation's impact year-round

Together, the Lasting Legacy Capital Project Campaign and the Lasting Legacy Annual Fund provide the resources necessary to preserve, enhance, and advance America's Stadium^®. Whether supporting a transformational capital project or making an annual investment in the Foundation's mission, every gift helps strengthen the future of the Rose Bowl Stadium^®.

Ways To Give

You can support the Rose Bowl Legacy Foundation through:

One-time annual gifts
Recurring monthly, quarterly, or annual donations
Employer matching gifts
Multi-year Capital Project Campaign commitments
Planned Giving
Stocks/Securities
Donor Advised Funds
Brick Program in the Rose Plaza

Gifts* of all sizes help make an impact

*All gifts to the Rose Bowl Legacy Foundation are eligible for charitable gift tax deduction. Consult your tax advisor. Tax ID is 01-0972999

Brick Campaign

The Rose Plaza at the Rose Bowl Stadium^® celebrates the memories, traditions, and fans who have made the Stadium a national treasure for generations. Through the Rose Bowl Brick Campaign, fans and supporters can leave a lasting legacy through a personalized brick while directly supporting the Rose Bowl Legacy Foundation and its mission to protect, preserve, and enhance the future of this National Historic Landmark. Bricks are available in three sizes with customizable inscription options, offering supporters a meaningful way to become a permanent part of Rose Bowl Stadium^® history, celebrate milestones, or give a unique, lasting gift.