Enhance
The Future of The Rose Bowl Stadium®
The Lasting Legacy initiatives go beyond mere preservation. The projects will enhance the venue to create more generational memories for attendees and the community, while ensuring that the experience meets the modern-day expectations of our visitors. The projects prioritize accessibility and patron safety, as well as leveraging the overall environment to enhance the sights, sounds and views that have written our iconic story.
The Lasting Legacy Campaign is built on a foundation of financial responsibility. Our goal is for the Rose Bowl Stadium® to remain self-sufficient while continuing to contribute to the economic and cultural soul of Pasadena, Los Angeles County, the State of California and the nation. Through private donations, corporate partnerships, and vital government support, we'll ensure the Rose Bowl thrives while staying true to its core values.
Together with our key partners and core tenants like the Tournament of Roses®, UCLA, and AEG/Goldenvoice, we'll write the next chapter in the Rose Bowl's story. Join us in this exciting endeavor and help us guarantee the stadium remains the home for world-class events, unforgettable memories, and a cornerstone of the Pasadena community.
Explore The Revitalization
Enhancements To
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South End Zone
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East Side
Safe Standing Area -
Sound System
Improvement -
Bowl Seating Improvements
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Upgraded Videoboard Experience
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Cellular
Service Enhancement -
Gas/Water
Infrastructure -
Historic Marquee
Sign Refurbishment