South End Zone Field Club Rose Bowl Lasting Legacy

Status: Fully Funded

Estimated Completion in Fall of 2026

The Field Club on the South End Zone of the Rose Bowl Stadium will provide field-level premium seating for the first time in the venue's iconic history. It will be a premier event space at the Rose Bowl Stadium on both event days and non-event days, as well as add valuable back-of-house amenities for event interactions.

south end zone field club aerial close up

south end zone field club stadium aerial

Participating teams will enter the field through the Field Club, providing a new level of fan-team interaction and experiences.

750-plus VIP Club Seats will be located adjacent to the outdoor club patio, which will serve as an in-game tailgate environment new to America's Stadium.

The project will help maintain the Stadium's historical elliptical shape from an aerial view.

The Field Club space will also provide an opportunity to generate brand-new revenue streams to benefit the future of the Rose Bowl Stadium and its protection.

The Field Club will enhance the music and entertainment experience for concert attendees and patrons, while also providing a valuable back-of-house space for use by promoters and performers. The new Club will provide a valuable 'back-of-house' area for major concert performers and promoters to elevate the competitive balance against other venues in the area.

Additionally, the Field Club will enhance the ability of the Stadium to maintain and grow its capacity for major shows, freeing up previously-obstructed seats.

Finally, based on future venue scheduling, the Field Club provides the potential to implement a new temporary performing arts, entertainment and concert setting focused on music, community and cultural events targeting crowds of 19,000 or less attendees.